ReOps deserves more airtime
There’s been a lot of progress in measuring UX Research impact, but when it comes to research operations, the conversation is still catching up.
Let’s change that.
We’d love to hear your take on how the ROI of ReOps is measured and perceived.
Join us in person at Turo’s San Francisco office for a lively discussion on the ROI of Research Operations, featuring experts from ReOps, UX Research, and Design.
🍕 Enjoy pizza and drinks.
🎤 Panel discussion with:
Megan Aguilar, Design & Research Program Manager at Instacart
Erika Hall, Author of Just Enough Research and co-founder of Mule Design Studio
Denise Sauerteig, Lead UX Researcher at Turo
🎊 Hang out, share stories from the ReOps frontlines, and connect with the community!
The deets
Spots are limited. And no, there won’t be a recording — this one’s happening live.
🗓 When: Thursday, April 24, 5:30–7:30 PM
📍 Where: Turo HQ, San Francisco (near Montgomery St. BART)
🍕 What: Lively panel conversation with pizza, and drinks
Huge thanks to the Design, Research, and ReOps teams at Turo for hosting this event.
Who’s on the mic 🎤
Meet the experts on our panel:
Erika Hall, Author of Just Enough Research & co-founder of Mule Design
A passionate advocate for strategic, impactful research, Erika is a design consultant and co-founder of Mule Design Studio. She helps teams ask the right questions and collaborate to drive meaningful, customer-focused outcomes.
Megan Aguilar, Design & Research Program Manager @ Instacart
On the front lines of enabling and scaling ReOps at an enterprise level, Megan brings vast expertise in leading cross-functional programs that reduce friction and drive customer-centric outcomes.
Denise Sauerteig, Lead UX Researcher @ Turo
With a background in ethnographic research and a passion for understanding human behavior, Denise designs and conducts studies that drive product decisions. As Lead UXR, she leverages ReOps to work cross-functionally, ensuring insights align with both customer needs and business goals.
Nate Bolt, Founder of Ethnio
Nate Bolt, founder of Ethnio, will moderate the panel. With years of experience in UXR and ReOps, Nate created the first user research CRM tool, "built for researchers by researchers," to solve the challenges of scaling research ops and streamlining workflows.
This event is for you if…
You’re in ReOps, UX Research, Product Management (PM), or Design, and are curious about how your peers are advocating for ReOps and measuring its impact.
You’re building (or want to build) ReOps capabilities as self-serve research scales within your organization.
Want to dive into topics like:
🧮 How do we measure the ROI of ReOps?
📊 What metrics matter most to leadership versus research teams?
🚧 What happens when ReOps is underfunded or neglected?
🧠 How can ReOps create lasting value for your organization?
What you’ll walk away with
✅ How others are framing and measuring ROI.
✅ How ReOps impacts teams, tools, project timelines, and insights quality at scale.
✅What gets leadership buy-in (and what totally flops).
✅A community that gets it.
We can’t wait to hear from you
Ethnio organizes events like this to celebrate our community (and let’s be honest, any excuse to eat pizza).
So come grab a slice, have a drink, meet your people, ask all the questions, and be part of the dialogue.
