Participant management with Ethnio Pool

Build rich participant profiles with Ethnio

Automatically create detailed participant profiles by collecting data from all your research interactions. Use information from screeners, surveys, incentive history, and email engagement to find the best participants for future studies.

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Notes strengtharguments Kristin is highly regarded for aligning her case presentations with evidence, enhancing the credibility and of her . Overview Attributes Responses Studies Incentives Family Role: Parent Number in family: 3 Attributes Imported via API Job title Email Location Time Zone Company size Legal Specialty Documentation Habits Security Awareness Segments Part of a panel 🎯 Sales ✅ Completed an Interview Consent NDA North America Recording Data Handling and Use Home Studies Pool Incentives Search ⌘K BACK TO PARTICIPANTS Kristin Watson Aligns her case presentations closely with the evidence to strengthen the arguments. Email kristin@org.com Job title Lawyer Participant ID 16874405 Tags Opted-In Favorites Leader Data-Driven ACTIVITY Consent completed North America NDA Just now Completed an interview Study IRP Q1 Team Ted Rachel G 1 week ago Interview confirmed May 23, 2:00am Study IRP Q1 Team Ted 3 weeks ago Automatically tagged Study IRP Q1 Team Ted Opted In 1 week ago Activity Consent completed North America NDA Just now Completed an interview Study IRP Q1 Team Ted Rachel G 1 week ago Interview confirmed May 23, 2:00am Study IRP Q1 Team Ted 3 weeks ago Automatically tagged Study IRP Q1 Team Ted Opted In 3 weeks ago Tags Opted-In Favorites Leader Data-Driven Segments Part of a panel 🎯 Sales ✅ Completed an Interview Consent NDA North America Recording Data Handling and Use
Intuit
Cisco
Meta
AirBnB
California Department of Technology
eBay
YouTube
Toyota

Build participant profiles from all of your sources

Get participants into your panel in any way that works for your organization, with any tools and workflow you need.

Build participant profiles from all of your sources

Build participant profiles

Use multiple data sources to build participant profiles over time.

Import/export with XLSX or G Sheets

Use simple spreadsheets to import and export, or get rid of spreadsheets altogether.

API & webhooks

Connect Ethnio with your tools using our REST API and real-time webhooks.

Create profiles with custom attributes

Upload lists with unlimited custom attributes, and add new attributes after every study. Filter using CRM eligibility, demographic data, and more.

PARTICIPANT DETAILS Email kristin@org.com Participant ID 16874405 Job title Lawyer Notes Aligns her case presentations closely with the evidence to strengthen the arguments. Tags Opted-In Favorites Leader Data-Driven Family Role: Parent Number in family: 3 Attributes Imported via API Job title Email Location Time Zone Company size Legal Specialty Documentation Habits Security Awareness Segments Part of a panel 🎯 Sales ✅ Completed an Interview Consent NDA North America Recording Data Handling and Use ACTIVITY Consent completed North America NDA Just now Completed an interview Study IRP Q1 Team Ted Rachel G 1 week ago Interview confirmed May 23, 2:00am Study IRP Q1 Team Ted 3 weeks ago Automatically tagged Study IRP Q1 Team Ted Opted In 1 week ago

Label and organize segments

You can upload almost any list of potential participants into Panel.

Personalized email distributions

Customize every word, variable, and field in every email.

Dynamic segments and tags

All segments dynamically update as you receive more responses.

Track participants across quant and qual studies

Track participants as they work through your individual research studies with unique, custom statuses that automatically update.

Kristin Watson kristin@lawgroupglobal.com ACTIVITY Consent completed North America NDA Just now Completed an interview Legal Challenges and Solutions Rachel G 1 week ago Interview confirmed May 23, 2:00am Study IRP Q1 Team Ted 3 weeks ago Automatically tagged Study IRP Q1 Team Ted Opted In 1 week ago 1,000 100% Screened 800 53% Invited to a time 600 40% Confirmed 100 10% Completed 10 10% Incentives submitted 1,000 800 600 100 10

Ethnio makes a huge difference in our participant recruiting process by improving our response rate and reducing our no show rate

Maya Geary

Maya Geary

Experience Research Coordinator, Thumbtack

Nava has used Ethnio with much success–it's fully i18n-friendly, Section 508, WCAG 2.0 (AA), GDPR and CCPA-compliant.

Andrew Cochran

Andrew Cochran

Senior Designer, Nava

Ethnio has streamlined our research ops without sacrificing a fantastic experience for participants and researchers.

Ansaria Mohammed

Ansaria Mohammed

Lead UX Researcher at Turo

Customer obsession is key at Intuit, and Ethnio is a pivotal tool for intercept-based participant recruiting, allowing us to scale our customer insights

Kristy Avgerinos

Kristy Avgerinos

Design Research Manager, Intuit

We love that Ethnio lets us maintain our brand identity by customizing every visual and copy element. The platform is efficient, effective, and scalable.

Anthony Verardi

Anthony Verardi

Duolingo

Scheduling UX research interviews is a breeze with Ethnio. It’s saved me a ton of time and allows me to focus on the more fun parts of my job 🎉

Beth Barrett

Beth Barrett

Sr. UX Researcher, The College Board

Each participant can belong to multiple panels, and segments

Permissions across your entire org can dictate who is allowed to view participant profiles and invite participants to studies. Organization and governance are always a priority with Ethnio.

Panels Consumer Lawyers 581 Customers 784 Ross Geller rossgeller@acme.com Collaborator Panel View Edit Customers Lawyers Participants Attributes Consent Completed Studies Segments Filters Sources Uploads API Imports

Intuitive filters to isolate subsets of data

Construct filters from uploads (CSV, XLSX, or Google Sheets), data strings, or any screener question ever.

Build precise segments with ease

Nerd out with boolean logic between filters - include, exclude, and/or logic.

Stay organized with tag management

Add or edit tags for individual members or groups, and see those tags in Pool and throughout Ethnio.

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Introducing groups of participants

Organize participants in a way that's more flexible than just panels or segments.

Define group properties

Add custom fields like department or role to better organize and filter participants.

Assign roles

Roles make it easier to segment your audience and compare feedback across different participant types within your studies.

Setup study communication for groups

Send tailored emails to each group for more relevant communication.

More about groups

The ultimate democratized participant shortlist

Bring non-researchers into your study workflow with full control and customization. If you have PMs, Designers, Engineers or any other role that needs to give quick feedback on potential participants, Ethnio’s shortlist feature has an incredible amount of depth.

Sa H Status Clicked through Atlanta / USA Confirmed time 2:00 PM IP 123.123.123.123 Yes Maybe Nope Ri K London / UK Status Clicked through Confirmed time 3:00 PM IP 243.196.180.13 Recruit Skip Flag Status Always visible Avatar Name Hidden Email Hidden Confirmed time IP Yes Turns green – signals inclusion Maybe Turns yellow – means maybe Nope Turns red – indicates exclusion

Enhanced data security

Restrict access to sensitive data and prevent unauthorized changes.

Designed for diverse roles

Empower your team to support researchers and democratize research requests.

Mask PII and PHI to support HIPAA

Hide sensitive participant data to work closely with your compliance and privacy guidelines.

Governance and Rules

Nurture your community of panelists with custom, branded outreach, intuitive sign-up forms with consent, and guardrails to prevent over contacting.

1 month Never Anyone in a cool down period can’t be emailed Set rules & conditions Conditions Block the following Pool emails Scheduling emails after the last Pool email after completed an interview Any restricted tag blocks email Do not contact Advanced customers Anyone in a cool down period can’t be emailed 1 month Pool emails blocked Opted out members can’t be emailed 1 month Any restricted tag blocks email Do not contact Advanced customers Anyone in a cool down period can’t be emailed 1 month Pool emails blocked Opted out members can’t be emailed 1 month

Cool down rules

Set custom cool-down periods to prevent participant burnout and fatigue.

Right to be forgotten

We guarantee complete data removal from our system and from all connected sub-processors.

Opt-outs

Ethnio empowers participants to unsubscribe from panels or opt out of studies at any time.

Why do leading research teams choose Ethnio for participant management?

Ensure diverse representation

Leverage recruitment tools like random sampling to access all segments of your database, promoting thorough and unbiased research.

Track participants

Easily follow participants throughout your research process. From screeners to interviews and incentives, Ethnio gives you full visibility into every interaction.

Prioritize participant privacy

Manage participant consent with customizable cool-down periods, opt-out rules, and safeguards to prevent over-contacting.

Deliver personalized experience

Customize every touchpoint—from welcome pages to email templates and incentives.

Keep participant data secure

Ethnio is built to meet the highest security and privacy standards—including GDPR, HIPAA, and CCPA.

Bulk edit panelist data

Streamline operations and save time by updating thousands of panelist properties with just a few clicks.

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Give your engineers unlimited possibilities with our API, webhooks, and automations

Sync participant and study metadata in and out of Ethnio automatically with your internal tools using our powerful API, Webhooks, and automated Google Sheet imports.

Give your engineers unlimited possibilities with our API, webhooks, and automations

High API security

Tokens, role enforcement for admin/developers, and much more.

Have your engineers start with our detailed docs, and they can talk to our engineers with any questions at all.

Automated data integration

Sync participant and study metadata between Ethnio and your CRM or other preferred research tools.

Connect the best tools and workflows in your research stack 🔌

Ethnio connects to the tools and data structure your team already uses.

Connect the best tools and workflows in your research stack 🔌

Seamless connectivity

Ethnio integrates effortlessly with top UX research, CRM, and automation tools (e.g., UserTesting, Looker, HubSpot, Salesforce).

Automate incentives & data flow

Sync survey responses, session data, and incentives to tools like Airtable, Slack, and Notion.

Enterprise-grade security

Ethnio integrations maintain strict compliance with GDPR, SOC 2, and other data privacy standards.

Security & compliance you can trust

We know participant data is your most valuable asset. That’s why safeguarding it has been central to our mission from day one. Our platform integrates top-tier security features, all backed by industry-leading certifications.

Read more about security

GDPR

Robust data encryption and granular access controls to ensure compliance with EU data protection regulations and safeguard the privacy of EU citizens.

HIPAA

Healthcare data is stored and processed in Dovetail’s HIPAA solution and in compliance with HIPAA standards.

CCPA

Protect participants' data with robust tools for data deletion and opt-out requests.

SSO

We support SSO via SAML 2.0 to manage vendor access for all your employees.

Swiss & Canadian data protection policy compliance

Full compliance with CPPA in Canada, FADP in Switzerland, and other international data frameworks.

Answers to your Ethnio FAQs

Absolutely. Ethnio’s panel management software is engineered to support small and large-scale research operations and diverse panel requirements. It is built to manage growth in data and user activity, meeting the ongoing needs of large teams overseeing hundreds of studies and extensive participant pools.

Our panel management solution features advanced performance management and team-based workflows, optimizing collaboration across research projects. You can ensure precise segmentation and dynamic updates with customization options, including tailored intercepts and screeners across 30+ targeting variables. Integration with essential tools like Zoom, Outlook, and Google Calendar streamlines research processes, boosting operational efficiency across large teams.

Additionally, Ethnio supports various panel types—general, specialized, and ad-hoc—ensuring that your panels remain current and relevant for targeted recruitment strategies and research at scale.

Absolutely. Our user research CRM integrates with the tools research teams rely on, including Outlook, Google Calendar, DocuSign, Zoom, and Slack. Additionally, our powerful API and webhooks enable seamless two-way data sync with any CRM.

Data handling is streamlined through automatic import/export with CSV and Google Sheets, reducing manual entry and enhancing accuracy. For privacy and compliance, integrations with tools like Transcend automate GDPR and CCPA processes, including user opt-outs based on their email address and data erasure(DSRs).

You can find the full of integrations here

Ethnio also integrates with visitor management systems (VMS) to send participant consent and approval to front desk check-ins, streamlining the research process and reducing manual admin tasks.

Discuss VMS integration on an Enterprise call

We also offer support for custom integrations. Simply reach out, and our dedicated support team, supported by detailed developer documentation, will assist you. By connecting your preferred tools to your participant database, you can maintain your favorite methodologies and tools with your own real users, ensuring minimal disruption to your existing workflows and a seamless integration into your research stack.

At Ethnio, protecting your data is our top priority. We implement robust security measures to protect participant data, including advanced encryption for data in transit and at rest, SOC 2 certifications, and adherence to major data protection regulations like GDPR, HIPAA, and CCPA.

Customer data is stored in AWS US West (Oregon), a SOC 2 Type 2 accredited data center, and we have achieved SOC 2 Type 1 certification from A-LIGN. Regular security audits and detailed documentation on data breach response protocols further ensure that your sensitive data is protected.

To prevent unauthorized access, we support two-factor authentication (2FA).

Conduct research with confidence, knowing that your data is securely protected. For additional details on our security practices and compliance features, please visit Ethnio Security.

Ethnio centralizes your entire recruitment process into a single, easy-to-use platform. Gain complete control over every stage—from participant recruitment and onboarding to incentive distribution—eliminating the need for multiple systems and third-party platforms.

Import participant data from various sources, including global opt-in pages, recruiting agencies, marketing databases, customer opt-in pages, and tools like Qualtrics and Salesforce. Ethnio supports participant lists in multiple formats, such as CSV and Google Sheets, allowing for dynamic filters and segments to target participants based on custom attributes, survey results, and engagement history.

Onboarding is streamlined with customizable workflows for registration, consent collection, and initial engagement for smooth integration of new participants. Incentive management is flexible, with options for monetary compensation, gift cards, and other payment methods tailored to participant preferences and study needs.

Additionally, features like opt-out management and participant history tracking ensure compliance, helping you adhere to data protection regulations while managing the recruitment process end‑to‑end.

We understand that a successful transition involves more than just features. We’re here to support you throughout the implementation process and beyond, ensuring you fully leverage the platform to run research at scale. From the start, our team provides personalized one-on-one onboarding to facilitate a seamless setup. Our training sessions and resources equip your team with the knowledge needed to maximize Ethnio's capabilities. Once operational, you’ll have access to extensive support documentation and a dedicated customer success team ready to assist with any technical issues or best practices.

Ethnio by the numbers

Trusted by Fortune 100 companies worldwide, Ethnio has connected with millions of participants across billions of study and intercepts views—all without any outside capital. This independence lets us stay focused on one thing: understanding and supporting your research operations needs.

34B

Ethnio study views

7.5M

Completed participants

$20.3M

Incentives issued

189

Countries served

$0

Venture capital

2016

Year founded

Try Ethnio and improve your research ops

Join thousands of other research ops folks and researchers who care about details of participant management