Flexible plans for teams of any size

Trusted by amazing teams at leading organizations:

IntuitCiscoMetaAirBnBCalifornia Department of TechnologyeBayYouTubeToyota
1 seat

Individual

  • Unlimited screeners & studies
  • 24/7 help center

$12per month

2-6 seats

Pro

  • Localization & global incentives
  • Centralized consent
  • Support, training, 4 hour SLA

$82per seat per month

7+ seats

Enterprise

  • Pool with unlimited participants
  • Dedicated CSM, Slack, & Zoom
  • SSO / 3rd party risk assessments

Custom

The free trial has everything you need

No credit card required.

Everything from the individual plan plus:

  • Invite up to 2 team members, 1 admin, and 2 collaborators.
  • Consent using Ethnio form builder
  • 10 AI translations
  • Ability to pay incentives (will prompt you for a credit card)
Compare our plans

Individual

$12 per seat/month

Pro

$82 per seat/month

Enterprise

Custom

Let's Talk
Screeners
Unlimited
Unlimited
Unlimited
Surveys
Unlimited
Unlimited
Unlimited
This is total potential participants, and resets according to your monthly billing cycle
500
10,000
30,000 or more
Attributes you pass to Ethnio to either save with a response or use for targeting
Owner
1
1
1+
Admins
1
1+
Team members
2
4+
Limited access to Ethnio meant for PMs, Designers, or democratized roles. No Pool or Incentives access.
Learn more
1
2
5+
Requires SSO to allow translators to use the centralized editor
Unlimited
Anyone can be invited to observe sessions and view/give feedback on potential participants
Unlimited
Unlimited
Unlimited
Pay via invoice
Countries & currencies supported
Any single country
Global
Global
100% refunds of unredeemed rewards
Use centralized editor + AI with ability to invite translators to edit multiple languages in one screener
Unlimited languages
Unlimited languages, central editor
0% processing fees on incentives
Fraud Prevention
2 way sync with Google or Outlook to show blocked times in Ethnio or hide times automatically from participants
Setup cohorts based on screener questions, Pool tags, or GeoIP Location and track to ensure diversity and study goals are met
Dynamically create Google meetings from your own Google account for scheduled participants.
Dynamically create Teams meetings from your own zoom account for scheduled participants.
Dynamically create Zoom meetings from your own zoom account for scheduled participants.
Popular
Send calendar invites to participants and collaborators from your GCal account. Check availability automatically.
Popular
Send calendar invites to participants and collaborators from your Outlook account. Check availability automatically
Display your DocuSign Powerforms to participants to have them sign before scheduling, and track.
Embed in the centralized consent module in Ethnio using an Adobe Sign URL, so your participants can sign consent in their scheduling workflow.
Receive survey responses directly in Ethnio for selected surveys and supported question types.
Receive survey responses directly in Ethnio for selected surveys and supported question types, as well as export from Ethnio Pool to Qualtrics.
Popular
Import Participants from Snowflake to Ethnio Pool
Get dynamic updates from Ethnio based on scheduled, confirmed, or paid participants. This can be synced with your internal CRM.
Erasure, opt-out. and data subject access (DSR), requests, and automatic import of new pool members.
Schedule formatting in any language
Incentives in all languages and currencies
Use centralized editor + AI with ability to invite translators to edit multiple languages in one screener
Automatically use DeepL, Amazon Translate, or ChatGPT to translate any fields in your study
50
500
Unlimited
Size
2M+
Upload
Unlimited
Email distributions
Unlimited
Create automatic emails or tags based on inputs like attributes or screener questions and answers
Web intercepts
App intercepts (iOS / Android)
Rough amount of traffic your site receives
100K/mo
1M/mo
Unlimited
Pass any attribute or external variable to Ethnio to only show web intercepts to customers with certain purchase history, or any data your team collects
Use our checkboxes, signature box, and formatted text block to either link to your form or build your consent form in Ethnio
Embed (Adobe Sign)
Integrations (DocuSign)
Support channels
24/7 Help Center
Dedicated team via email (4 hrs)
Slack, Zoom, Email with dedicated CSM (2 hrs)
1:1 training & onboarding
Dedicated customer success manager
100% ownership of participant data
Agency support
Enhanced security: SSO, DPA, SLA
Custom contract terms
Third party risk assessment
App intercepts (iOS/Android)
SOC2 type II

We use Ethnio when we need to talk to people that a recruitment agency just wouldn't be able to find. We often want people who are in the early stages of researching or using our product, and are in the right mindset. Other recruitment methods just don't cut it for these situations.

Lynsey T.
Lynsey T.
UX Research Lead, Shopify
Shopify
All Plans

Included on every Ethnio plan

Everything you need to manage research incentives, recruitment, and compliance in one powerful platform

  • Incentive management

    Easily send, track, and manage research incentives globally with built-in compliance and automation.

  • Unlimited studies

    Run as many participant screeners and research studies as you need–1:1 interviews, focus groups, surveys and more.

  • Screener logic

    Drill down logic, skip logic, qualifying questions with randomization, and other logic to help ensure only the right participants are invited.

  • All languages & localization

    Support global research with any single language and localization.

  • Epic support

    24/7 dedicated support team supporting all time zones and languages for customers, participants, and incentive recipients.

  • Privacy & security

    Ensure secure and compliant research data handling with built-in privacy controls and consent management.

FAQs

If you have questions about a signed DPA, MSA, SOW, or any other type of contract, please note that is only available on Enterprise plans. The same is true for paying by invoice - annual Enterprise plan is required.

Any time someone fills out a screener and hits "submit", it counts as a response. Ethnio automatically does *not* count responses with more than 3 blank answers or submissions entered from your preview to your total.

We use Monit, Github, and compressed JavaScript along with the latest Rails version to ensure Ethnio is as blazing fast as possible. It will never interfere with the load times on any page you place it on. More here

If you just have one study to do, feel free to create an account and then downgrade to maintain access to your data. But as long as you have ethnio code on your server, you'll have to pay. That's just to maintain our infrastructure.

Any page where you place ethnio code tracks the number of views to that page, and counts as a pageview when the page loads. Note: it still counts even if your ethnio screener is turned "off" because our servers are sent large amounts of traffic.

Security & compliance you can trust

We know participant data is your most valuable asset. That’s why safeguarding it has been central to our mission from day one. Our platform integrates top-tier security features, all backed by industry-leading certifications.

Read more about security

GDPR

Robust data encryption and granular access controls to ensure compliance with EU data protection regulations and safeguard the privacy of EU citizens.

HIPAA

Healthcare data is stored and processed in Dovetail’s HIPAA solution and in compliance with HIPAA standards.

CCPA

Protect participants' data with robust tools for data deletion and opt-out requests.

SSO

We support SSO via SAML 2.0 to manage vendor access for all your employees.

Swiss & Canadian data protection policy compliance

Full compliance with CPPA in Canada, FADP in Switzerland, and other international data frameworks.

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