Indiegogo gives entrepreneurs everywhere a platform to bring their ideas to life, powered by a community of backers. More than ‘just’ crowdfunding, Indiegogo is becoming the most innovative solution to launch direct-to-consumer businesses worldwide. And as we’ve made this evolution, it’s been paramount to really understand our users’ needs every step of the way. [Read more.]
Over the last few weeks we've launched some fantastic new features for our lovely Ethnio customers. Thank you to everyone who has given us feedback and tried it out. Here are a few important updates you should know about.[Read more.]
Dementia, which includes Alzheimer's disease, is now the biggest killer in the U.K. and has higher health and social care costs than cancer and heart disease combined. Dementia also places a significant burden of care on family members and all those around them.[Read more.]
I was dealing with a situation internally where compliance was blocking all user research. When I started looking at my yearly research plan, I knew that managing a new beta group was a key research goal and sparked my interest in looking at our tools. [Read more.]
We're excited to have hosted two UX Research Nights (#uxrn) around LA! The most recent was in Pasadena at ADP (uxrn.in/pasadena) and before that in Santa Monica (uxrn.in/sm). You can find slides from the events, mentor links, and resources for UX Research in Southern California in this post below, and also: 34 photos from the event!All the tweets that went out with #uxrnIf you ever want to learn about Ethnio, talk to Shirin our head of customer success[Read more.]
After paying 14,000 research participants all over the world on behalf of 300 UX researchers and their teams, thought we’d share some lessons learned to help you treat your participants right.[Read more.]
Let’s talk about how many questions per page, how many pages in a screener, when to collect P.I.I,, and other issues relating to screener design. We’ll assume your goals are roughly to get the best participants, highest conversion rate, and give your respondents the best UX. [Read more.]
At larger organizations and government agencies, there are strict controls over what kind of intercepts can appear. Sometimes there are clever ways to implement Ethnio as an intercept without placing JavaScript. The FEC came up with an approach to do just that.[Read more.]
This is the story of how a UK conversion optimisation agency agency, AWA digital, used an Ethnio web intercept, surveys, and experimental data to help a treasured tea shop in the brand increase web conversation rate. Their CEO, Dan Croxen-John has quite the story for you.[Read more.]
If you're interested in tools for builders to help build better interfaces in the world, Ethnio helps researchers and designers understand the real people that use apps, hardware, and web sites. Help us create elegant code and solve complex UX / system problems, all from pretty much wherever but preferably the Western United States AKA PST time zone. Or if you know an engineer that might fit, we offer a $4,000 referral fee if the applicant stays for six months or longer.[Read more.]
“What were you doing before we interrupted you?”That’s the main question researchers ask carmax.com visitors during monthly “fishing trips.” They don’t need a lake, fishing rods, or live bait; equipped with sticky notes and sharpies they step into a conference room, turn on ethnio, and start randomly reeling in customers. The catch? Their entire company is invited to view the wild results, live, and no participants are scheduled in advance. This lets customers give more accurate feedback by not having to schedule an interview weeks in advance and pretend to care when the time comes - CarMax meets it's customers in the moments that matter to them - live using the site of their own volition.[Read more.]
Keeping track of recruiting screeners and team members can be challenging, so we've spiffed up the main screeners overview section of Ethnio. Now you can drag and drop screeners to custom folders, easily see traffic, team members, and JavaScript IDs. Rolling out across all accounts over the next couple weeks.[Read more.]
People ask us about how startups, giant companies, governments, consultancies, and everything in between can use ethnio. So let’s go over a few gnarly specifics about how company size, budget, research goals, and technical capabilities correlate with ethnio usage.[Read more.]
Now you can choose to have your ethnio screener only display for cities you choose. Perfect for recruiting in-person participants near a specific location. Or inviting people to some kind of weird research party. [Read more.]
Keeping track of your UX research studies, which methods you used, when they were completed, who worked on them, and what the key findings were is always a sticky point of teams for more than a few UX researchers. We'd like to help.[Read more.]
Dyson was tasked with recruiting visitors to their Japanese site for 1:1 interviews with their Japanese site visitors, and running that concurrently with an intercept on their U.K. site for 1:1 interviews with their U.K. site visitors. As anyone that's conducted concurrent qual research in multiple languages knows, the logistics around screening, scheduling, testing, and payment can be quite substantial. Here's how Ethnio helped.[Read more.]
The upfront work of finding the right participants for UX research is like a dress rehearsal for the live performance. To have a successful recruit, you should take the screening process as seriously as the research itself. Whether using an agency or doing it yourself, there are 5 key ingredients to avoid a flop performance. [Read more.]
Everything is new. We've re-designed scheduling from the ground up, including more reliable communication, better time zone support, export to Outlook and iCal, backups/alternates, and a new fast mode where ethnio chooses participants for you and invites them to participate automatically. If you use the scheduling feature in ethnio, or have thought about using it, here's the list of everything we've just changed to make it way easier to use and more reliable.[Read more.]
After two years of Facebook and Instagram research work, we're excited to launch the fourth major ethnio release since 2009. Basically, we re-wrote every single line of code to allow you to recruit participants from any device. [Read more.]
Shopify bottom-locked their screener to the home page, then asked questions that filtered particular participants to take a third-party study tool, card sort, etc. They recruited and scheduled participants for live phone interviews and rewarded them with Shopify credit for their feedback and time.[Read more.]
Choose exactly who will see your recruiting screener.[Read more.]
We've made it drastically easier to create and customize screeners, introduced some rad new features, and generally become even more serious about our mission to help you recruit participants for your research. [Read more.]
We are proud to be able to say our little ethnio was of use to those involved in the Obama 2012 Campaign![Read more.]
After six months of work, our beta is ready for you to start playing with if you have an existing ethnio account.[Read more.]
Finding and tracking research interview times is a huge pain in the ass. We aim to make that easier with Ethnio Scheduling. Participants choose times that work for them, we automatically detect and handle time zones, and you can export to iCal, Outlook, or gCal. [Read more.]
