Did you know this about Ethnio's localization and translations features?

When ReOps goes global

Global products scale best when UX research syncs local nuance with business intent. At Ethnio, we see localization as the bridge between global reach and local resonance.

Skip localization → insights lose context → risk shipping features that feel irrelevant or even unusable in key markets.

Localization can be defined in a number of ways...at Spotify we think about it as the process of adapting our product and content so it feels local to each listener. Melia WagnerProduct Localization Manager @ SpotifyFrom first invite to final payout, now teams of any size — from solo UXRs to full-scale ReOps orgs — can design research practices that translate across cultures. Here’s how 👇

Localization & translations in Ethnio

Scaling globally requires juggling cultural context with evolving data regulations. Ethnio covers every stage of participant recruitment and management, so you can:

• Run studies in 47+ languages and all major currencies. 🌍

• Filter participants by country and track quotas to ensure global coverage aligns with business KPIs. 📊

• Scale up to 10M participants — unlimited panel size and interviews. 👥

• Use AI-assisted translations (DeepL, Amazon, ChatGPT) with human verification. 🧠

• Provision translator seats via SSO, synced across invites, reminders, consent forms, and incentives. 🔐

• Integrate with Qualtrics, Snowflake, APIs, and more — all screening, surveys, scheduling, consent, and tagging workflows in one place.🔗

• Manage multi-language outreach, region-specific incentives, and compliance — all before hitting “send” on your next screener. 🌐

Ethnio stood out by letting us intercept real users mid-flow and manage multiple languages natively, delivering the flexibility and scale our global teams demand.Ania KaliskaResearchOps Project Manager @ OLX

What this means for your ReOps workflow

Beyond cultural nuance lies operational complexity — hiring translators, managing incentives, juggling time zones, securing facilities, and finding reliable participants. Oh my.

OLX felt the same. Serving tens of millions across 9 countries and 9 brands, moving from agency dependency to agile, localized recruitment was non-negotiable.

Contextual recruitment

Using Ethnio Web Intercepts, OLX’s lean ReOps team reached users in Polish, Portuguese, Ukrainian, Romanian, English, and more — all from one secure, centralized platform with real-time updates and full visibility into global participant panels.

The results

• 189 completed participants — faster, higher-quality recruitment

• 2M+ monthly intercept pageviews — broad top-of-funnel reach

• 130K+ localized emails sent — strong engagement and panel health

• $11K+ tailored incentives — efficient, compliant reward delivery

Recreate their workflow

• Intercepts & Screeners: Tailor messaging to match brand voice and local norms to recruit the right participants who actually fit your study.

• Scheduling & Communication: Send native-language invitations and reminders.

• Centralized Dashboard & Operational Precision: All translations, incentives, and compliance workflows in one platform. Bye-bye tab-juggling chaos.

• Panels that slash recruitment time: segmented by language, brand, and user type. These panels auto-update from intercepts and Google Sheets automations set up, keeping quality high and outreach agile.

Supporting every type of research study

Whether it’s a beta test in Bucharest or a diary study in Lisbon, Ethnio supports all research needs:

• 1:1 Interviews

• Surveys

• Diary Studies

• Continuous Panels

• Beta Testing

Incentives

Did you know managing languages isn't enough if currency formatting isn’t perfect? We made sure there's no confusion about € symbols or ¥ placement. Ensuring perfect currency formatting based on the participant's location and chosen incentive and charity.

Ethnio provides localized incentive suggestions based on participant data from 189 countries:

• Pay in PLN, EUR, USD, and other local currencies.

• Ensure fast, compliant delivery based on regional regulations.

• We built a calculator that easily applies our learnings to your future studies & eliminates all the guesswork.

Paying participants with Ethnio is amazing. Incentives are easy to disperse, participants love choosing their own rewards, and it's a lifesaver for accounting.Courtney DonnellySr. Research Operations Manager, WorkivaNow your French participant in Paris sees "Médecins Sans Frontières" if they decide to donate a portion to charity (exclusive feature here at Ethnio) with additional relevant charities based on their region, alongside global choices. Contributing to meaningful to local causes with the exact currency exchange.

Scale without losing local nuance

Translation changes what you say.

Localization changes how it’s understood.

Every region brings its own social cues, etiquette, and expectations that shape how participants respond, share feedback, and interpret your study questions.

Localization means adapting products to a specific country or region. It is not just translating content into different languages. It’s considering cultural context and how that might impact the product experience. It builds trust with users, which has long-term benefits for the business.Rotem Maor Senior Product Designer @ monday.com, former Product Designer @ WixA “thumbs up” in Greece doesn’t mean what it does in the U.S., and a direct tone in Germany might sound abrasive in Japan. Running the same usability test in São Paulo and Seoul without considering culture, language, and local norms can be the difference between a study that resonates — or one that misses the mark.

New centralized translations editor for your translators

Your German translator can perfect “Ärzte ohne Grenzen” right in the editor by:

• Admins can manage translations and localization directly in Ethnio’s central editor

• AI-assisted translation is automatically verified and integrated across your study lifecycle

• Assign translator seats via SSO, and all updates populate instantly across emails, reminders, and incentives.

Don't want to use the editor? 

Pro tip:

Select any language from the top right to edit the charity names or any part of the participant experience in the main interface.

Best practices for international challenges

Navigate unfamiliar markets and cultures without losing local nuance by focusing on:

• Language: Partner with local moderators or translators, and leverage built-in translation workflows.

• Culture: Respect consent norms, timing, and tone.

• Logistics: Plan for time zones, holidays, and tech constraints.

• Legal: Stay compliant with privacy, incentives, and data laws.

• Recruitment: Build authentic, verified participant networks.

Enterprise-ready for global scale

Enterprises that invest in building inclusive, regionally aware research capabilities are better positioned to ship products and features that resonate worldwide.

Want to see how your research projects can travel better? We’d love to show you. 👉

FAQs

What’s the largest panel your platform supports, and how is it distributed?

Up to 10M participants across the U.S., EMEA, LATAM, APAC, and beyond.

Does Ethnio support non-English recruiting and screener translations?

Yes. Ethnio’s localization engine combines DeepL, Amazon, and ChatGPT AI translation models with human editing for every field and email across the study lifecycle — covering 47+ languages and all major currencies.

How in-depth does translation go?

Every part of your study — emails, screeners, consent forms, incentives — is covered and editable through the central editor.

Can we edit or upload our own translations?

Absolutely. Edit directly or import/export via CSV, XLSX, or Google Sheets.