When Duolingo hired our first UX Researcher in 2018, we were a small company sending gift cards to participants via Amazon. No one was happy with the process. It was a pain to purchase, the finance team lost sleep over the (lack of) reporting, and our international participants couldn't always use them.
Since then, the company has tripled in size, gone public, and our research team has grown. We use Ethnio to power our global incentives program because the platform is efficient, effective, and scalable.
We love that Ethnio lets us maintain our brand identity by customizing every visual and copy element of the emails and redemption pages. As a design-focused company, this is critical to us. Anthony Verardi Research Program Manager II, DuolingoPart of my role as a Research Program Manager is to ensure that our research participants have a positive experience throughout our research process, including after they have participated. As a global research program, with much of our UX Research happening with participants outside the US, we needed an incentives solution that was efficient for us, effective for our participants, and scalable as we grew. Ethnio has been a great partner in helping us run a successful incentives program that means these needs.
Ethnio makes it easy to send, track, and report on incentives. We can send large batches of incentives to our global audience of participants in just seconds. Once sent, we can track the status of those incentives and easily provide monthly reports to our finance team.
We love that Ethnio lets us maintain our brand identity by customizing every visual and copy element of the emails and redemption pages. As a design-focused company, this is critical to us. Our participants are grateful for having a hassle-free experience with a variety of redemption options, including charity.
Starting when there was only one person on the UX Research team, now supporting multiple researchers and team changes, Ethnio works as well as ever. We’re able to create custom templates for various types of projects, and localize them into different languages. As new, unique use cases arise, we can configure Ethnio for that particular need.