Intercepting users for research can be a tricky task. You want to gather valuable insights without interrupting their workflow. This is where targeting comes into play. By showing an intercept to the right people, at the right time, you can increase your chances of getting quality responses. In this post, we'll explore some practical ways to intercept users for research without interrupting their workflow using Ethnio.
We turned to Ethnio to help us reach this mobile audience. By leveraging Ethnio’s targeting capabilities, we were able to create a mobile-only live intercept.
Christina SpencerDirector of User Insights at ITHAKA
Keep Your Intercept Off 99% of the Time
One of the most important things to keep in mind when intercepting users is to keep it to a minimum. You don't want to bombard your users with intercepts every time they visit your site or use your app. Instead, only activate your intercept when you're recruiting for a study. By doing this, you'll avoid interrupting your users' workflow and only show the intercept to those who are genuinely interested in participating in your research.
Basic Targeting: Device, Location, etc (Pro and Above)
Ethnio offers basic targeting features that allow you to show an intercept to specific users based on their device type, location, and other parameters. This way, you can ensure that your intercept is only shown to users who meet certain criteria. For example, if you're conducting research on a specific feature of your app that's only available on iOS, you can set up your intercept to only appear to users with an iOS device.
Advanced Custom Targeting: Using Your Data to Determine Who Sees an Intercept (Pro and Above)
Ethnio's advanced targeting options allow you to use your own data to determine who sees your intercept. This means that you can create custom rules based on user behavior, such as how many times they've visited your site or app, whether they've made a purchase, or whether they've abandoned a cart. By doing this, you can ensure that your intercept is only shown to users who are most likely to provide valuable insights.
Limiter: Automatic Shut Off After N Responses
Setting a limiter is a great way to ensure that your intercept doesn't stay active indefinitely. You can set up your intercept to automatically shut off after a certain number of responses have been collected. This way, you can avoid over-intercepting your users and ensure that you're not wasting resources on collecting unnecessary data.
Timer: Set Days and Times the Intercept Appears
Ethnio's timer feature allows you to specify the days and times that your intercept appears. This means that you can avoid showing your intercept during times when your users are most likely to be busy, such as during working hours or weekends. By doing this, you can ensure that your intercept is shown at a time when your users are most likely to be receptive.
Enable Intercept Exclusivity & Ensure Ethnio Never Fires at the Same Time as Another Intercept (Pro and Above)
If you're using multiple intercepts on your site or app, it's essential to ensure that they don't clash. Ethnio's Intercept Exclusivity feature allows you to set up rules to ensure that two intercepts are never shown at the same time. This means that you can avoid overwhelming your users with too many intercepts.
Offer the Right Incentive for Your Audience
Offering the right incentive can make a big difference when it comes to intercepting users for research. If you want your users to take your survey seriously, make sure to offer a valuable incentive that aligns with their interests. For example, if you're conducting research on a new product, you can offer early access or a discount to users who participate in your survey. By doing this, you'll increase the chances of getting quality responses and avoid users dismissing your intercept as spam.
Build Your Pool of Participants Over Time (Enterprise Only)
Finally, build your Pool of participants and watch it grow over time.