Tldr; obsess over details, pay well, and use the right tools.

1️⃣ Not just any calendar invites will do

You already know that sending detailed calendar invites is almost the most important step to reducing no-shows for B2B participants in UX Research (after the whole money question up next in #2 below).

BUT, do your calendar invites includes all the important study details, especially the incentive? Do they play nice with every flavor of Gcal, Outlook, and iCal? Do they trigger email invites for each calendar platform from the calendar invite? Not all calendar invites are equal, and you want to make sure your B2B participants who likely live and breathe by their calendars get all the right details.

It’s also the best place to cover prep items, important notes about the session, or even links. Remember, calendar events can’t contain formatting reliably, so emojis are a creative way to clean them up and make them more readable for participants. Removing any rich formatting will also increase compatibility with assistive devices and accessibility guidelines as well, which is more inclusive and reduces no-shows.

Make every B2B participant count with EthnioSee why the most advanced research teams rely on Ethnio to automated UXR scheduling, incentives, consent, and tracking.

2️⃣ Pay the absolute maximum incentive you can get approved